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How It Works

The Critical Reach address book enables public safety authorities to send alerts to specific authorities and/or public entities in specific locations.

The address book links local, county, state, and federal authorities with each other:

  • Law Enforcement
  • Health Officials/Medical Personnel
  • EMS/FEMA
  • Homeland Security
  • Firefighters

The address book links authorities with the public on a local, county, state, and national level:

  • Education (schools, parents, administrators)
  • Businesses (banks, shopping centers, pawn shops, restaurants, hotels)
  • Transportation Centers (airports, train/bus stations, car rentals)
  • Media (television, print, radio)
  • Medical (hospitals, pharmacies, convalescent homes, doctors, dentists)
  • Government (fire stations, post offices, Emergency Services, CDC, FAA)
  • Volunteer/Service Organizations (Scouts, Neighborhood Watch)

    Authorities maintain complete control of alert information and create customized recipient lists.

Recipient Address Organization
To ensure precise alert distribution, each electronic address (email, fax, pager, or Critical Reach system) is defined by 3 elements:

(1) Geography: State, County, City

(2) Organization Type: Law Enforcement, Government, Business, Education, Medical, Media, Transportation, Community Group, Individual

(3) Organization Subtype: Each Organization Type contains multiple Subtypes (e.g., for Org Type Education, Subtypes include High Schools, Middle Schools, Elementary Schools; Org Type Law Enforcement includes Subtypes Police, FBI, Military, Highway Patrol, DEA, etc.).

Authorities can also create “Private Groups” for alert distribution to specific groups, such as Task Forces or internal emails.

Once addresses are input, authorities can create an alert, select which authorities or community members should receive it, then send it to those precise locations in minutes.

 
 
   

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