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News

Our Top Stories
Critical Reach Now Available at LOW COST
“America’s Community Alert Solution” Is Here

Critical Reach and Amber Alerts

Statewide Deployment in New Jersey
SUCCESS: Bank Robber Busted

Critical Reach Now Available at LOW COST
Funding from private donors has enabled Critical Reach to provide health and safety authorities with a proven, real-time, image-based alert solution AT LOW COST.

1700 law enforcement agencies in several states use Critical Reach, and the organization is now deploying its alert system nationwide—at low cost to authorities.

If you are interested in obtaining Critical Reach for your agency at low cost, simply contact us at (800) 724-8725 or download an enrollment form.

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“America’s Community Alert System” Is Here
In the aftermath of September 11, one thing became clear—authorities must be able to get vital health and safety information to each other and the public fast.

Alarmingly, over 90% of U.S. health and safety authorities still lack a shared system that ensures immediate alert distribution.

To combat the problem, Critical Reach is extending its proven alert solution nationwide as “America’s Community Alert System.” Critical Reach is an image-based alert solution that is:

  • Low CostDonor support ensures that qualified authorities receive our solution and support at low cost.
  • Fast—Immediately dispatches alerts to e-mails, faxes, pagers, wireless units, and other Critical Reach systems.
  • Flexible and Multipurpose—Enables authorities to create and distribute alerts for any contingency, including violent crime, terrorist threats, disease outbreaks, missing/endangered children, stolen property, fire threats, etc.
  • Scalable—Allows for alert distribution to a single recipient or to thousands on a local, county, state, regional, or national level—all with just a few mouse clicks.
  • Targeted—Provides a unique shared address book that enables users to send alerts to precise recipients.

1700 law enforcement agencies in several states currently use Critical Reach, but thousands more urgently need this shared alerting technology.

As a nonprofit organization, Critical Reach depends on donor support to quickly deliver its alert solution to the health and safety authorities who need it—at low cost. This public/private partnership blends technology and philanthropy to make Critical Reach available to all communities.

For information on how you can help support or deploy Critical Reach, call 800/724-8725.
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Critical Reach and Amber Alerts

Amber Alert programs in virtually every state have proven to be effective in bringing abducted kids home safely. Combined with Critical Reach, there is a great deal more that can be done to safeguard our children:

  • There often is a delay between a missing-child report and Amber Alert activation as investigators determine whether the case meets the strict Amber Alert protocols. Critical Reach enables local law enforcement to act immediately, transmitting photo bulletins to surrounding jurisdictions and communitywide. Swift action during those precious early minutes markedly improves a child's chances of returning home.
  • Amber Alerts are only activated in the very rare circumstances of a stranger abduction of a child under 18 years, just 0.1% of all missing children cases. Amber Alerts provide no value for the other 99.9% of missing child cases. Critical Reach is the ideal tool to enable local authorities to respond quickly in partnership with their community on all cases.
  • One of the gaps in many Amber Alert programs is the inability for local jurisdictions handling the case to submit images and information to the Amber Authority. Critical Reach bridges this gap by customizing Amber Alert protocol procedures within the software.
  • Many Amber Alert responses are focused on activating the Emergency Alert System and having media broadcast the alert message. Critical Reach supplements this response by enabling the Amber Authority to transmit color photo alerts to all law enforcement jurisdictions, transportation centers, neighboring states, corporate partners, community organizations, schools, malls, and more. Within minutes, images and information about the child and suspect can be broadly distributed regionally or statewide. This expanded alert distribution perfectly complements the media activation.

New Jersey integrated its state Amber Alert protocol directly into the Critical Reach software, which has been deployed to 500 local jurisdictions. The result is a fast, efficient, statewide response involving all law enforcement, media, and thousands of community partners.

Contact Critical Reach at 800/274-8725 for information on how to supplement your Amber Alert system.
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Statewide Deployment in New Jersey

Critical Reach has completed a statewide deployment to 500 New Jersey law enforcement agencies. The system provides New Jersey authorities with a multipurpose alert tool valuable for any type of case or community safety threat, including terrorism.

Critical Reach alert software bridges the communications gap among federal, state, county, and municipal jurisdictions, enabling authorities to send color photo bulletins statewide within minutes.

New Jersey has integrated its State Amber Alert Protocol directly into the Critical Reach software. Color photos of the abducted child can be added in the first minutes of a case, and images and information transmitted directly to the State Amber Alert Authority. From there, thousands of recipients—including media—immediately receive the Amber Alert.

Critical Reach transmits over 900,000 image-based safety alerts each month. The shared address book of public alert recipients enables authorities to quickly provide information to schools, businesses, medical facilities, transportation centers, and community organizations.

For details on how your state can get started with Critical Reach, call 800/724-8725.
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SUCCESS: Bank Robber Busted

They say a picture is worth a thousand words. But for one bank robber, a picture cost him $4,000 and his freedom after a Critical Reach photo alert led to his identification and arrest.

The suspect entered a Bank of America branch in Campbell, California, and handed a teller a note that said: “I have a gun! Give me money or die.” The victim complied, and the suspect fled on foot with more than $4,000. But he left something behind—his image on the bank’s surveillance camera.

Officers from the Campbell Police Department used the image to create a Critical Reach alert, which was forwarded within minutes to multiple police jurisdictions in several Northern California counties.

Within one hour, a detective from the Pacifica Police Department phoned to say that he recognized the suspect and could identify him. With that critical information in hand, Campbell PD robbery investigator Joe Cefalu obtained the man’s photo from the Department of Motor Vehicles and gathered a positive identification from witnesses at the bank. A warrant was issued for the suspect, and he soon was arrested by Las Vegas police.

“Without the ability to quickly get this subject’s face out to multiple police agencies, it is doubtful this case would have been solved so expeditiously,” says Sergeant Richard Shipman of the Campbell Police Department.

“The ability to transmit photos to other agencies is a major advantage,” Shipman explains. “Critical Reach aids our investigations tremendously because other agencies are very responsive to the alert flyers. And we all do better when we can see a face instead of a written description.”

Read more Critical Reach success stories to learn how authorities nationwide are using Critical Reach to close cases faster and easier. Contact Critical Reach for details on how to deploy the system at your agency at low cost.
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